Brand Identity

Brand Identity
An introduction to brand identity and what it means to your business

Brand identity is the visual expression of a brand. It's everything from your logo to your business card and letterhead to your website.

In fact, brand identity includes:

Logo/Marks
Stationery
Brochures
Packaging
Website
Signage
Livery (fleet)
Uniforms

Your company's brand identity should be unique to your organisation. Just like your logo, it reflects your business goals, products/services, vision and personality.

And this is where designers face significant challenges. In a market saturated with identities, it can be tough creating a brand identity that not only reflects your organisation, but builds business awareness and helps you sell more of your products and/or services.

Your brand identity should:

Reflect your company personality/values
Generate trust and credibility
Differentiate your business (product/service) from others
Enable effective, efficient marketing across diverse channels
Add value to your organisation

Effective brand identity evolves over time. Consequently, it's worth re-evaluating the relevancy of your identity once every couple of years.

Further Info
Branding
Name Development
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