Branding Articles

Promoting Your Website Through Search Engines
An effective tagline can promote your business

Taglines are generally descriptive phrases that accompany a business name. E.g. Budget - Driving Your Dollar Further or FedEx - Connecting Your World.

They help explain what your business does or create a feeling associated with it.

There are two types of taglines:

1. Descriptive - they explain what your business does
2. Emotional - they create a tone or feeling about your business

Taglines should be simple and memorable .

It's difficult starting a new business and creating an effective business name. New businesses often have names that don't particularly resemble their products and services - a tagline can help clarify this.

Template Central's tagline ("Instant design solutions for busy people.") explains what our website is all about.

In most cases, effective taglines are:

• Short and simple (no more than 10 words) - the shorter the better
• Positive - people like positive statements - negatives are a turn-off
• Interesting - the tagline should spark interest
• Timeless - your tagline might around for another 20 years, so don't add text that could date it
• Tested - make sure you test the tagline on colleagues, business partners, friends and family for feedback before using it. Don't create a tagline by yourself

Further Info
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