Fonts have Feelings

Fonts Have Feelings
Choosing fonts based on their emotions

Like people, fonts come in all shapes and sizes. And typefaces, like people, have personalities.

The right typeface can reinforce your message, whereas the wrong one can detract from your intended meaning and adversely influence your audience’s opinion of you and your ideas.

The table below illustrates that fonts really do have feelings.

Choosing Fonts

Further Info
Branding
Corporate Identity
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