Corporate Identity Style Guide

Corporate Identity Style Guide
How to keep your corporate identity consistant

You've spent enough time and money on having a professional design your corporate identity, it makes sense to keep it accurate and consistent . After all, it's a reflection on your business and what it stands for.

Professional design groups will offer a Corporate Identity Style Guide to ensure your identity is reproduced correctly in a variety of media.

Most style guides set specifications for:

Logo Configurations
colour Specifications
Clear Space and Size Requirements
Text and Typography

Style guides also contain files which can be used for reproduction in various media and detail incorrect usage.

Depending on your needs, corporate identity style guides can specify requirements for:

Print
Packaging
Websites
Office documents
Presentations
Advertising
Stationery
Marketing material

Be sure to have your design group provide at least a basic style guide to ensure your identity helps you build a reputable business.

Further Info
Branding
Corporate Identity
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