Corporate Identity Articles

Updating Your Corporate Identity
Does your corporate identity need a makeover?

Deciding whether to modify or completely change your corporate identity is not a decision to be taken lightly. Often customers build an "emotional attachment" to your business and a new look could alienate them.

This said, there are some reasons why you might want to update or completely redesign your corporate identity .

These include:

• Your existing identity looks tired and outdated
• Your identity no longer reflects the values, products and/or services of your business
• There is a change of business ownership and/or merger
• There is a significant change of business direction - you wish to position your company in a new market
• Your business has outgrown its existing identity

If you decide to proceed with an identity change, make sure you do some homework . List what is and what isn't working with your current identity.

It's also worth re-visiting your competitiors and jotting down what you like and don't like about their logo and identity colours.

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