Creating a Tagline

Creating a Tagline
An effective tagline can promote your business

Taglines are generally descriptive phrases that accompany a business name. E.g. Budget - Driving Your Dollar Further or FedEx - Connecting Your World.

They help explain what your business does or create a feeling associated with it.

There are two types of taglines:

Descriptive - they explain what your business does
Emotional - they create a tone or feeling about your business

Taglines should be simple and memorable .

It's difficult starting a new business and creating an effective business name. New businesses often have names that don't particularly resemble their products and services - a tagline can help clarify this.

Tagline Rules

In most cases, effective taglines are:

Short and simple (no more than 10 words) - the shorter the better
Positive - people like positive statements - negatives are a turn-off
Interesting - the tagline should spark interest
Timeless - your tagline might be around for another 20 years, so don't add text that could date it
Tested - make sure you test the tagline on colleagues, business partners, friends and family for feedback before using it. Don't create a tagline by yourself

Further Info
Branding
Name Development
Contact Hot Chilli

Creating a Tagline An effective tagline can promote your business

Creating a Tagline
An effective tagline can promote your business