Using Colour in Presentations

Using Colour in your Presentations
Use this chart to help you choose appropriate colours for your presentation content

colour is powerful and can affect the way people view and understand your presentation . Remember, we all have the same response to colour - it's primal.

Spend a little time choosing colours that have the right emotion/feelings for your content.

Black
strong, powerful, credible, precise, definite, professional
Suggested Uses	corporate, financial, fashion, construction, manufacturing, cosmetics, mining, oil, marketing, trades


Red
hungry, exciting, urgent, dangerous, sexy, romantic, evocative, advertising, design, warming
Suggested Uses	food, clothing, fashion, cosmetics, real estate, entertainment, health care, emergency services, hospitality, marketing, PR, sport


Green
nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological
Suggested Uses	medical, scientific, governmental, recruitment, HR, tourism, eco-business


Blue
credible, powerful, calming, clean, focused, medical, professional, judicial
Suggested Uses	medical, dental, scientific, utility services, governmental, health care, IT, technological, recruitment, trades, podiatry, law


Orange
fruitful, creative, dynamic, energetic, youthful, expressive, childlike, innocent, enthusiastic,
Suggested Uses	childcare, food, entertainment, education, recruitment, sport,


Yellow
youthful, energetic, dynamic, encouraging, design, ideas, bright, invention
Suggested Uses	signs, childcare, food, entertainment, e-commerce, new technology, auto


Purple
Purple	spiritual, sensual, metaphysical, mysterious, magical, religious, evocative, senses, healing
Suggested Uses	body, mind and soul, podiatry, crystals, astrology, tarot, aromatherapy, massage, yoga


Brown
nurturing, historical, retrospective, safe, financial, traditional, conservative, reliable
Suggested Uses	mining, construction, veterinary, financial, real estate,


White
White	clinical, clean, medicinal, clear, pure, spacious, simple
Suggested Uses	medical, dental, scientific

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