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Using Colour in your Presentations
Use this chart to help you choose appropriate colours for your presentation content

colour is powerful and can affect the way people view and understand your presentation . Remember, we all have the same response to colour - it's primal.

Spend a little time choosing colours that have the right emotion/feelings for your content.

Black

strong, powerful, credible, precise, definite, professional

Suggested Uses

corporate, financial, fashion, construction, manufacturing, cosmetics, mining, oil, marketing, trades

 

Red

hungry, exciting, urgent, dangerous, sexy, romantic, evocative, advertising, design, warming

Suggested Uses

food, clothing, fashion, cosmetics, real estate, entertainment, health care, emergency services, hospitality, marketing, PR, sport

 

Green

nurturing, natural, organic, calm, youthful, instructional, education, adventurous, ecological

Suggested Uses

medical, scientific, governmental, recruitment, HR, tourism, eco-business

 

Blue

credible, powerful, calming, clean, focused, medical, professional, judicial

Suggested Uses

medical, dental, scientific, utility services, governmental, health care, IT, technological, recruitment, trades, podiatry, law

 

Orange

fruitful, creative, dynamic, energetic, youthful, expressive, childlike, innocent, enthusiastic,

Suggested Uses

childcare, food, entertainment, education, recruitment, sport,

 
Yellow
youthful, energetic, dynamic, encouraging, design, ideas, bright, invention
Suggested Uses signs, childcare, food, entertainment, e-commerce, new technology, auto
 

Purple

Purple

spiritual, sensual, metaphysical, mysterious, magical, religious, evocative, senses, healing

Suggested Uses

body, mind and soul, podiatry, crystals, astrology, tarot, aromatherapy, massage, yoga

 

Brown

nurturing, historical, retrospective, safe, financial, traditional, conservative, reliable

Suggested Uses

mining, construction, veterinary, financial, real estate,

 
White
White
clinical, clean, medicinal, clear, pure, spacious, simple
Suggested Uses medical, dental, scientific

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