A: Just like radio, print and television the Web is its own medium with its own set of writing rules. Web writing requires a unique approach that incorporates specific techniques. These techniques adhere to website usability issues (such as the way users read from a computer screen) and ensure that your copy gets read.

A: Hot Chilli's Web writing network includes online copywriters, editors and journalists. They can help you in many ways - from checking your team's copy for mistakes, to helping you decide what information to put on your website.

One of our network's main services is to adapt copy that was created for print (like your brochures and marketing material) for the Web. They can help you work out what copy can be re-used and what needs to be written from scratch.

A: An online copywriter plays an important role in the launch of any website. Working closely with the designer, developer and client they ensure that your website's copy matches your brief, reflects your company's personality, speaks to your target audience and supports your website's goals.

A: Once you've filled out a copywriting quote form, our preferred copy supplier, write-minded.com.au, can give you a set quote. For more information about Hot Chilli's pricing, click here.

A: While we recommend bringing in a Web copy expert, we understand that budget constraints can prevent this. We're happy to give you advice where we can.

If you're updating copy through a content management system, we can organise a Web writing workshop that teaches your staff how to produce top-notch copy with a consistent voice. The workshop also includes handy information about e-newsletters, and can be tailored to accommodate your organisation's needs.

A: This depends on the size of your project. Please contact us and we'll liaise with our preferred copy supplier, write-minded.com.au and get back to you soon.