| Naming
Process
Hot Chilli creates strategic,
market savvy names that are clear,
concise and memorable. Our
methodology results in names that
are fresh, unique and brand-orientated.
Deliverables
A Hot Chilli name project
provides the following:
- Competitive name
analysis report
- Generation of
up to 20 initial names
- Short list of
name finalists (5-10 names approx.)
- Brief rationale
for final name selection
- Name ranking
based on strategic needs,
target
market(s),
online and offline channel requirements
- Trademark search
- Company name
search
- Domain name availability
search
Positioning
Tag Line
If appropriate, Hot
Chilli will recommend the use of a
position tag line to explain your
unique selling proposition.
The Process
- Market research –
competitive name analysis creation
and submission
- Name brainstorming
session – discussion of market
significance and positioning, tone,
theme, image, geographic and regional
sensitivities, brand vitality etc.
- Generation of up
to 20 initial names and supply
- Short list of name
finalists (5-10 names approx.)
- Trademark, company
name and domain name search and
report
- Names ranked according
to strategic needs, target market(s),
online and offline channel requirements
- Name short-list
and reports supplied
- (If requested) Brand
discussion and development (additional
costs)
Legal
While Hot Chilli makes
every effort to search trademark availability,
company name databases and domain
registries in the primary country
of origin, we cannot guarantee unencumbered
intellectual property, company, trademark
and other registrations. For this
we recommend you use an Intellectual
Property lawyer. In Australia, Identity
Giant recommends Gilbert and Tobin
or Griffith Hack.
Project Duration
A naming project generally
takes 3-4 weeks.
Branding
Hot Chilli can also
help with full branding of your new
name. From Corporate Identity to website
design and packaging.
Cost
Identity Giant will
supply a quotation based on your completion
and
supply of this form.
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