| Search Terms - Optimising Your Website With Content and Keywords
Why is that some businesses seem to appear at the top of every search engine while your website fails to be indexed?
It isn't luck - it's more planning, understanding of how search engines work and website optimisation.
The three major elements of a search engine are:
- The Spider/Crawler
A spider is search engine software that visits a web page, reads it, and then follows links to other pages within the site. It reports back to the search engine with information about the web pages.
- The Index
The spider software puts its information into a search engine index. This index is used by millions of people to search the Internet via a search engine like Google or Yahoo.
- Catalogue Software
Search engine catalogue software sifts through the billions of pages recorded in the index, finding matches and ranking in order of relevance.
Different search engines use different spider software and indexing methodologies to catalogue websites. And that's why many sites rank highly in some search engines and not in others.
Deciding which content and keywords to include on your website depends largely on what search engines and terms your customers use to find your products/services. Hot Chilli's extensive Internet knowledge can help you target these sites and increase your website ranking. Speak to us today.
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