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Case
Study 2
NewBench
NewBench, a young start-up company,
approached Hot Chilli to create a
new identity and website design.
The main objectives were to promote
the company's diverse range of technology
and programming solutions.
These guys were getting big and they
wanted their communication tools to
reflect their growth and emerging
professionalism.
Our mission was to
create a corporate identity and online
presence which establishes them as
a high-end programming group
in the big league.
Their new image needed
to imbue a sophisticated quality that
made their competitors look like
small fry.
First of all we looked at the opposition
both in Australia and overseas. We
discovered competitor websites that
were high on technology and low on
identity and creative treatment (not
a good look).
A smart new look
Our analysis resulted
in the design of a logo and stationery
that reflected the professional skills,
dedication and relationship that clients
can expect from NewBench.
This distinction clearly
set the group apart from its primary
competitors.
A website with corporate
appeal
Using strong digital
image montages against a credible,
corporate blue background, our website
portrayed NewBench as being at
the coalface of technology development
and implementation.
We gave the site an
informational focus that offers
potential and new clients a big picture
overview of this exciting company.
We're delighted to say
that NewBench is now a strong programming
force across Australasia, with links
in Sydney and Hong Kong.
See it for yourself:
www.newbench.com
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